Rotated and Condensed?

I feel like I'm the only one who is shocked to learn that the American Chemical Society (ACS) will be "publishing the print editions of most of its journals in a "rotated and condensed" format that will fit two pages of content on one printed page." In other words, we won't really be able to actually READ the print. And the price for the print is increasing significantly at the same time. At least in my library, the chemists have been one of the most vocal defenders of keeping print. This feels like a sea change to me. Of course, I didn't think email was any big deal the first time I used it, so what do I know about predicting the future....