Finding an article in a print journal

Twenty years of helping students find articles in print journals, and it's still just as hard as it always was and is still completely non-intuitive. I just helped a woman find a journal title. She had dutifully looked up the call number in the OPAC. And that's all she had. No author, no title, no year, no page. She understood the problem when I showed her shelves and shelves of bound journals. Who could blame her for being ticked off at having to go back and redo her work? Sigh. No wonder everyone (me included) chooses the online article whenever possible.