Free coffee is probably the best thing we've ever done at Carlson. It's really taken off in the last year. We probably spend almost $2,000/year on coffee (caffeinated only, though I did crack to student pleas and now we have tea bags too). It's $2,000 worth of pure, positive p.r. I wouldn't go so far as to say there's a direct cause and effect between increased head counts and coffee, but I suspect they're related. It used to be a drag to study over here - the nearest food was from an awful vending machine. The coffee isn't starbucks, but it's free, and it's caffeinated. It's funny that Nancy commented on how important coffee was to students at the Blended Librarian webcast on Wednesday. Ah ha! We did something right!